What is Keyword Density?
Keyword density is calculated as: (keyword count ÷ total word count) × 100. So if your article has 1,000 words and your target keyword appears 10 times, the keyword density is 1%.
What is the Ideal Keyword Density?
- 1–3%: The general sweet spot recommended by most SEO experts.
- Below 0.5%: Keyword may be too sparse — search engines might not associate your page with that term.
- Above 3–4%: Risks keyword stuffing — Google may penalize or demote your page.
⚠️ Warning: Keyword stuffing — forcing unnatural repetition of keywords — is a black-hat SEO tactic that Google's algorithm actively penalizes. Write naturally for humans first.
How to Use the Keyword Density Checker
1Open the Keyword Density Checker tool.
2Paste your article or web page content into the text area.
3The tool instantly shows you a ranked list of all keywords by frequency and density percentage.
4Check your main target keyword's density and adjust your content if needed.
💡 Pro Tip: Focus on semantic variations of your keyword (LSI keywords) rather than repeating the exact phrase. For "weight loss tips", also include "diet advice", "healthy eating", and "losing weight".
Keyword Density vs Keyword Frequency
Keyword frequency is the raw count of how many times a word appears. Keyword density is the percentage relative to total word count. Both metrics are useful — frequency tells you the absolute usage, density tells you the proportion.
FAQ
Should I target keyword density deliberately?
Write naturally first, then check density as a sanity measure. If your target keyword barely appears, add it a few more times. If it appears excessively, rephrase some sentences.