What Makes a Great Meme?
A successful meme combines a relatable image with text that either resonates emotionally, subverts expectations, or captures a universal experience. The best memes are simple, instantly readable, and shareable.
The Classic Meme Format
The Impact font with white text and black outline is the gold standard for memes. Here's why it works:
- High contrast: White text with black outline is readable on any background — light or dark.
- Bold and punchy: Impact font communicates confidence and humor simultaneously.
- All caps tradition: SHOUTING in memes is ironic humor — it emphasizes absurdity.
- Top/bottom text: The setup goes on top, the punchline goes on the bottom.
How to Make a Meme Step-by-Step
• Keep text short — max 8 words per line.
• The punchline should subvert what the reader expects from the setup.
• Relevance is king — timely memes spread faster than evergreen ones.
• Test your meme on a friend before posting!
Best Meme Types for Social Media
- Relatable memes: "When you..." — huge engagement because everyone can identify.
- Industry memes: Niche humor for specific communities (programmers, marketers, etc.).
- Trending templates: Use current viral templates to ride wave of engagement.
- Brand memes: Companies using self-aware humor can go viral and humanize their brand.
FAQ
Can I use any image for memes?
Be careful with copyright. Use your own photos, Creative Commons images, or well-known meme templates that are widely considered fair use for transformative works. When in doubt, use original photos.
What size should my meme image be?
For social media: 1080×1080px (Instagram) or 1200×630px (Facebook/Twitter). Our tool exports at the original image resolution.